We are presently running multiple processes and I received an email in response to one of our ads. The respondent listed the job title in the subject line and this in the body:

Good morning:

If I could show you the following:

• How to generate more leads
• How to increase company revenue and referral business
• How to be one step up on your competition
• A marketing program that will separate you from your competition

Would you be open to look at information?

John Doe

123-456-7890

I admire him for trying to create interest in his services, but this approach is insulting. Who wouldn’t want to increase company revenue? The implication is either that I don’t want to or that I don’t know how. His problem – he has not built any credibility with me to believe that he can deliver on these statements. His approach reads like a cut and paste job from some trendy selling book.

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We have assembled a Squidoo Lens that you can visit by clicking here.  The focus of the lens is sales hiring and retention.  This version is our first pass at a lens so go easy on us.  We plan on developing it further and adding more topic-specific lenses soon.  We’ll keep you informed as we go.

In case you were wondering what a lens is:

SO, WHAT’S A LENS?

A lens is one person’s view on a topic that matters to her. It’s an easy-to-build, single web page that can point to blogs, favorite links, RSS feeds, Flickr photos, Google maps, eBay auctions, CafePress designs, Amazon books or music, and more. Then, when someone is looking for recommended information, fast, your lens gets him started and sends him off in the right direction. It’s a place for searchers to start, not finish.

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