You heard me right, that is an indirect quote from this Inc.com article.  This topic comes up often in our sales hiring activities as the conventional wisdom is that extroverts make better salespeople.  Not true.  Successful salespeople have a wide variety of abilities that go far beyond their communication style.  And that is the point here, introvert/extrovert is more of a communication style than anything else.  It is important to know a salesperson’s style, but it is not predictive of sales success.

Here is some excellent advice from the article (emphasis mine):

“When selling as an introvert, use your abilities as a good researcher to really know audience, know what matters to them, and figure out a product match before you go in. You’ll be meeting with people, so rest up before social interactions with those you are selling to or speaking in front of. Prepare and practice because as an introvert you will think before you speak – as opposed to extroverts who speak as they think. So having a few lines ready, or thoughts composed in advance will be beneficial. Rest, prepare and practice is the magic formula because of the way introverts are wired.”

Extroverts need to start talking to get to their point.  Introverts have to think of their response before they speak.  This point is never more obvious than when you are interviewing sales candidates.  When I sit in on interviews with my customers, I always make sure to tell them if the candidate is more extroverted or introverted.

My experience is this – an introverted hiring manager will be unimpressed by an extroverted sales candidate in terms of communication.  The hiring manager has a tendency to comment on the candidate’s rambling answers, long-windedness and tangential topics.  At this point I explain that the candidate is extroverted and needs to start talking to get to his or her response.  If they are strongly extroverted, they will have to rev up their answer a bit before delivering the point.  This isn’t necessarily a weakness, it is simply a style issue.

I have seen a recent rise of the introvert in one key sales area – relationship selling.  The reason is this:

Introverts do well with deep relationships and conversations rather than chit-chat.

If you have a relatively long or extended sales cycle, an introverted selling style is probably a more natural fit for your sale’s requirements.  As sales move away from one-call closes and on to relationship-based deals, introverts will play a prominent part in a sales team’s success.

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Yes, the title is a bit quirky, but it is true.  A significant portion of successful hiring involves being a good detective.  I have always taken that approach when helping our customers find the right salesperson for their position.  To be a good detective, you need to be a bit skeptical.

Sales candidates blow sunshine.  Few have ever missed quota, most state their primary weakness is being a workaholic and all have earned everything they have accomplished.  Right.  In reality, most have missed their sales quota at some point, many have real weaknesses discussing money and handling rejection and most have benefited from somewhere be it marketing, territory, company market share, etc.

Sales hiring is the most difficult hiring in which to succeed in that the candidates have interpersonal skills that disarm hiring managers.  In a way, this is a good thing since you want your salespeople to have this ability when qualifying prospects.  However, the hiring manager needs to focus like a detective during the hiring process.

I’m an old Hill Street Blues fan.  I watched almost every episode of NYPD Blue (it got weird at the end).  Even Magnum PI had some interesting tips.  Here are a few tips based on techniques incorporated by these detectives:

-Drill down – do not accept the candidate’s first answer as the complete answer.  Too often I see hiring managers accept theoretical answers to direct questions.  Ask for specific examples and then ask follow-up questions that require more detail from the candidate.  This approach will be most enlightening in regards to understanding if the candidate is being truthful or not.

-Interrupt – ok, don’t be a jerk, but interrupt the candidate gently.  The goal here is to shake them out of a canned, memorized response.  Prospects do this in sales calls.  I always do this in an interview.  Interviews should not be easy for sales candidates because selling isn’t easy.  This approach will show you how quick the candidate is on their feet.

-Wait – there is nothing quite like an awkward, pregnant pause to add some pressure to a discussion.  Silence is fine as it forces the candidate to work.  Their job is to impress you enough to continue in the hiring process.  Your job is not to make them completely comfortable.  At ease, yes; comfortable, no.  Use silence at times to force the candidate into a longer answer.  This approach will reveal how disciplined they are at controlling a conversation.

These are just a few techniques I incorporate.  Of course, one great tool for guiding you through an interview is a sales assessment.  If you aren’t using any such tool today, please contact us at your earliest convenience.  We’ll show you just what you are missing in making your hiring decision.

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The title of this post is one that brings pause to many people.  Are we headed towards a double dip recession?  I don’t think we can say one way or another quite yet.  However, today’s numbers are not good:

The number of Americans filing for initial unemployment insurance surged to just below the 500,000 level last week, and have climbed more than 12% over the past two weeks, the government said Thursday.

…

The 4-week moving average of initial claims was 473,750, up 6,000 from the previous week’s revised average of 467,750.

I have talked to many companies who are in a holding mode for hiring.  Thankfully, I have not encountered as many who are looking at any further layoffs.  I take that to be a good, but not great, sign.

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According to this CNNMoney.com article, 2010 hiring will be steady and growing (emphasis mine):

“We see a healthy expansion under way, although it will take time to reduce economic slack and repair damaged balance sheets,” said Lynn Reaser, president of the National Association for Business Economics, which conducted the survey of 48 top economic forecasters in late January and early February.

I wonder if those are the same “economic forecasters” who are perpetually surprised by the latest economic news?  Nonetheless, I don’t mind a little positive outlook during this recession:

The NABE panelists expect that jobs will return slowly this year, forecasting an average monthly increase of 50,000 jobs in the first quarter, followed by average monthly job gains of 103,000 the rest of the year. The unemployment rate, which now stands at 9.7%, is expected to tick down to 9.6% by the fourth quarter.

I know, the last line (…tick down to 9.6%) is glaring in a macabre sort of way.  Still, let’s hope these forecasts are underestimate.

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I’ve been busy over the past week or two handling a myriad of business topics and tasks which has decreased my blogging time dramatically.  One item has come up during this time at one of our customers – a battle of wills amongst managers.  This is no small battle, it has turned into an ongoing war for which I am now in the midst of the battlefield.

Without going into specifics, I can tell you where we start in these situations – motivations.  The first place to look when there is interpersonal conflict within an office team is the motivation pattern for each individual.  In the instance with our customer, we have two people with almost polar opposite motivational patterns.

Here is why this matters – neither person can understand where the other is coming from, especially in terms of decision-making.  Each person finds the other one to be inconsistent, off-base and…well, wrong.  The relationship has deteriorated into acerbic communication.

Unfortunately, this customer did not assess this employee when they were in the hiring phase.  Instead, they made an emotional hire.  This employee has the skills to succeed in this role, but the hiring manager was never informed of the employee’s motivational pattern.  If he had been, he would have known the differences between the two of them and he could have managed through them.

I’m not sure the relationship is salvageable.  I am certain it was avoidable.

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I picked up a business card this week from a business associate that had this tagline on it:

Were Quality Is #1

Absolutely not kidding.

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I just read an ad for a mid-level sales position.  Interesting part was the location listed in the ad:

Milwaukie, WI

The hiring company is based in Fresno, CA which is, I suppose, in relative proximity to Milwaukie, OR.  However, the Wisconsin town of the same name is spelled “Milwaukee.”

In hiring, details matter.

(And wouldn’t you think Monster would have a checker of some form for these errors?)

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Well, there isn’t any precedence yet, according to this StarTribune article.  Clearly the proper use of social networking sites during background checks for candidates is going to be a tremendously important legal topic soon.  This topic has been percolating for some time.  The article references an obvious starting point:

“We can suggest to employers that they include in their application process some statement that says ‘we do reference checking including use of information in the public domain’ and to make it broad enough that if they discover something online it’s fair game,” Ridley said.

I have always been one to note that the Internet IS a public domain so anything a candidate chooses to post online should be usable.  That only seems logical to me, but I know there are others who see it differently.  From the article:

Professional recruiter Gillian Gabriel said she doesn’t use Facebook in her screening process. Instead, Gabriel said, she uses sites like the professionally oriented LinkedIn where people often are looking for job and career connections. Gabriel also looks at blog connections posted on a candidate’s LinkedIn page.

“Whatever they put out there is fair game,” Gabriel said.

“Fair game” seems to be the preferred phrase for this topic.  Anyway, LinkedIn and blogs seem like a good starting point.  I would still choose to look at Facebook also.  I like to know as much as possible about a candidate and if it is online, I’m going to read it.  Just being real.

One last note that caught my eye from the article:

Schmedemann said employers are turning to social media because they “are under pressure to hire carefully” in an economy where there are plenty of job seekers and few jobs. “People fake their résumés much more than they used to,” she said.

Great point.  The difficult job market does lead to desperate acts.

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I have recently come across the Social motivation when assessing some sales candidates for a couple different customers and now I just heard a sales rep on the radio revealing his motivation.  Here is what the salesperson said on the radio:

I just met with a company yesterday who was paying almost twice as much to our competitor for the same service.  They were getting ripped off and it isn’t right.

I don’t deny the nobility of his position, but the reality is that very few services are exactly the same (despite prospect’s claims).  A strong salesperson will define their value to the prospect who will make a decision about that value.  It may be that the prospect simply sees something in that company’s product/service that they require/need/value.

My concern for the salesperson on the radio is that he is unconsciously removing any differentiating value from his service.  He is turning the decision into one based solely on price.  That is a prospect move!

Here is where the Social motivation undermines salespeople.  Their natural desire to help others without expecting anything in return undermines their selling ability.  Again, it is a noble motivation and I personally wouldn’t want to live in a world without many Social motivations.  However, sales is not for the feint of heart.  Strong salespeople are consistently assessing the return on their investment of time, resources, money, effort, etc.  Salespeople need to determine if they have a strong prospect…and the faster they can make that determination, the more they can sell.

To be fair, there are a few sales positions where a Social motivation can thrive.  We once assessed a flourishing sales team at a company that provided a product for young mothers.  The team was successful and almost every salesperson was a Social.

But if you are hiring for sales, your best avenue is to hire strong Utilitarians.  If you are uncertain of your candidates’ motivations, we can help.

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Breaking news from the big job board world (via press release):

Today, we are excited to announce that Monster has entered into an agreement to acquire HotJobs that will provide you with unprecedented access to job seekers and make Monster the leading site for job seekers in the U.S.
Upon the close of the acquisition, Monster will also enter into a multi-year strategic agreement with Yahoo!, becoming the jobs and recruitment engine on Yahoo!’s homepage for both the U.S. and Canada.

I’m not overly surprised by this news as I believe HotJobs has been fading fast over the past year or two.  I still believe the consolidation of major job boards is less significant than the migration to highly-targeted job boards.  Specialization is the future of job boards as they compete with networking sites for the primary channel to source candidates…in my opinion.

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