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About The Authors

Derrick Moe
aka “The Velvet HammerView Derrick Moe's profile on LinkedIn
My specialty is in the sales evaluation area.

Companies have sales teams consisting of various skill sets and abilities. I help companies identify the strengths and weaknesses of each salesperson and plot a course for his or her development.

Sales managers often speak of unmotivated salespeople, confusing communicators and the dreaded mediocre performers. The managers attempt to break through these barriers with sales books, one day seminars or “get-well plans” for under-performers. I take a different approach by first assessing the salesperson’s skills and communication style. The depth of insight of these assessments usually leads to the sales manager asking, “How did you know that?” From there I craft a customized development plan to assist the sales manager in neutralizing the salesperson’s weaknesses and building on their natural strengths.

Experience
I have worked in multiple sales positions from inside sales representative up to Vice President of Sales. I have successfully (and unsuccessfully) sold rental equipment, computer network infrastructure, sheet metal fabrication, electronic inspection equipment and sales training. Before Select Metrix, I evaluated existing sales teams using online assessments and in-person observations. After gathering that information, I developed a highly customized sales training program based on the team’s needs.

Education
Bachelor of Arts degree in Psychology from Macalester College, St. Paul, MN

“Other” Info
I truly enjoy any and all things pertaining to coffee. I fancy myself an amateur barista and brew my own latte every single morning. When not in search of the perfect latte, I stay active with my family through sharing driving duties with my wife to get my son to hockey and my daughter to gymnastics.

Lee Charles
aka “The Rock Star”

My specialty is in sales sourcing, recruiting and selecting.

I work with companies to find, screen and select the right salesperson for their position(s). A majority of my time is invested in screening and interviewing sales candidates using our unique hiring process to sort out the wheat from the chaff.

Hiring salespeople is typically a task that falls into the margins of a sales manager’s day. I was made aware of this fact by one of our customers who told me her top priority was to grow revenue not sift through resumes and dead-end interviews.

That is where I step in. I run a hiring process modeled after your typical sale that locates the sales candidates with the right blend of skills and style to succeed in the role. Sales managers can focus on their existing team and responsibilities while I run our unique process that reveals the candidates’ real abilities with x-ray precision.

Experience
I worked for 18 years as a multi-state Manager for ShopKo. My primary focus was to turnaround underperforming locations through strategic hiring and process improvement. I took that experience and entered the recruiting field specializing in national sales positions. Before Select Metrix, I worked as a national sales-focused recruiter assessing sales candidates for fit based on style, motivations and culture.

Education
Bachelor of Science degree in Business from Minnesota State-Mankato

“Other” Info
My free time centers around my wife and three boys. A large portion of the year is spent in ice arenas coaching our boys’ teams with my wife cheering from the stands. During what we affectionately refer to as the offseason (which seems to be only weeks long), we spend our time attending or helping organize, lead or participate in their church and school events.

Eric Ramberg
Director - Client Solutions Group
Interlock Structures

Building on his first career as a director and stage manager in professional theatre, Eric Ramberg has held development and management positions with companies that create novel retail, business theatre, tradeshow and customer experience environments. His roster of major clients served includes Berlitz, Bank of America, Apple Computer, Rollerblade and Medtronic, to name a few.

As Vice President of Sales & Marketing for Design Stages, a design-build exhibit firm in St. Paul, he advanced the concept of using corporate lobbies as dimensional marketing displays to enhance a company’s brand, attract employee candidates and promote awareness of corporate and philanthropic activities.

While at Carlson Marketing Group, Ramberg led the team that created and launched an enterprise-wide Change Management initiative, affecting all five of the Carlson Company’s key operating groups. As Director of Marketing for CMG’s motivation and performance group, Ramberg and his team developed and implemented performance improvement and loyalty programs for Fortune 500 companies including Xerox, GE, IBM, BFGoodrich and Toyota.

As a Senior Relationship Manager for John Ryan Company, Ramberg led the team responsible for the design and implementation of the 350 branch grocery store channel for Bank of America. He also teamed with Bergmeyer Associates and Landor to affect the brand evolution of Bank of America’s nationwide ATM network

Ramberg joined Interlock Structures in December of 2004 as Business Development Manager and was responsible for business development, advertising/marketing and sales management. In 2005 he was promoted to Director of Retail Services and in 2006 assumed responsibility for the Client Solutions Group.

Ramberg attended St. Cloud State University, the University of Minnesota, Carlson School of Management and is currently taking playwriting and business communications classes at Metropolitan State University.

Eric and his wife Hilary enjoy scuba diving, golf, gardening, teasing their three overweight cats and working on their circa 1879 Italianate-style home, which is perched on the sandstone bluffs overlooking downtown St. Paul, Minnesota.

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