We are presently running multiple processes and I received an email in response to one of our ads. The respondent listed the job title in the subject line and this in the body:
Good morning:
If I could show you the following:
- How to generate more leads
- How to increase company revenue and referral business
- How to be one step up on your competition
- A marketing program that will separate you from your competition
Would you be open to look at information?
John Doe
123-456-7890
I admire him for trying to create interest in his services, but this approach is insulting. Who wouldn’t want to increase company revenue? The implication is either that I don’t want to or that I don’t know how. His problem – he has not built any credibility with me to believe that he can deliver on these statements. His approach reads like a cut and paste job from some trendy selling book.