Is there anything more important in sales than being able to effectively communicate? I dare say no – it is a crucial skill for any sales or sales leadership role. This Entrepreneur article states that 55% of communication is nonverbal. I have seen other studies estimating that number to be closer to 90%. Either way, you get the idea – words are the smaller part of the communication equation. Salespeople must have the ability to pick up on the subtle “tells” that prospects unknowingly share. The first step in improving your communication abilities is to know yourself. A communication style assessment is a good first step at understanding your natural… Read More
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