April 10, 2008
Avoidable Sales Ads
Hiring strong salespeople is just about the most difficult hire any company can attempt to make. One of the reasons it is difficult is due to the types of ads that companies use when sourcing.
Here is a prime example:
Detailed Description
Prospect region to identify new Referral vendors
Provide regional support for National Referral relationships
Re-engage Referral Endorsers not assigned to current reps
Introduce (Company) to Referral vendors
Manage paperwork for registering Referral vendors
Educate Referral vendors on (Company) products and services
Manage leads received through Referral vendors
Develop (Company) solutions for referred leads
Complete profit assistants and proposals for referred prospects
Submit orders and process paperwork for provisioning
This description is for a business development position. If you are looking for a hunter and find the words “manage paperwork” in your ad, you are in trouble.