February 20, 2008
When Prospecting, Be Real
I received an unsolicited email this morning from a niche job board that is really lame. The remarkable offer:
I spoke with my Manager specifically about your company. I asked him to help me put together a cost effective trial package that would need to give you a good feel for how effective our service can be.
I was able to create a private promotion that my Manager has authorized until the end of February.
Since this is a private special, it is not available online. If you want to take advantage of it, you must call me.
And of course the offer appears to be a 70% discount. Please. The fact that “Manager” is capitalized is entertaining in itself. However, the entire prospecting message screams “delete me.”
I always appreciate prospecting approaches that are real, honest and straight-forward. Approaches like this one have far too much of a used car sales approach to be considered valuable.
UPDATE: I just received the exact same email for one of our other sites. Perhaps this sales rep and Manager are quite the proficient team. Either that or it is spam.
