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Archive for January 25th, 2007

When Drivers Of Retention Are Misaligned

I’m a little late to the party on this post from Spherion’s The Big Time blog. The post covers many interesting topics. To start (emphasis mine):

  • 23 percent of companies are already dissatisfied with the talent available.
  • One-third of HR managers mention turnover/retention as a key concern.
  • On average, employers expect 14 percent of their workforce to leave within the next year.
  • 31 percent of workers believe there is a turnover or retention problem at their company, and 39 percent of workers themselves expect to leave in the next year.
  • Less than half (44 percent) of workers believe their company is taking steps to retain its employees.

You can see where these survey results are leading – there is a disconnect between the employer’s perception and the employee’s perception of the same company. That disconnect is illustrated in the next section of the post involving the drivers of retention. The summary from the post:

Employers and employees wholeheartedly disagree on what drives retention. In fact, employers and employees ranked every factor of retention differently in terms of priority. The most concerning of which relates to time and flexibility. Work/life balance was the most important career priority for 86 percent of workers surveyed. It is ranked first on the employees list of retention drivers after standard priorities salary and benefits. Employers on the other hand ranked time & flexibility last among all factors relating to retention of employees.

A key point to all of these stats is simple – if you have a retention problem, you have a recruiting problem. Strong companies hire the right people that are rewarded by the culture. Any misalignment in the retention factors leads to a turnover problem.

Free Tools for Researching Leads

I follow some of the career articles that the Star Tribune writes and found an interesting one titled New Year, New Career: Nine Tools for Researching Leads. You are probably wondering why would I reference a career newsletter? Well, let me tell you it has some great free resources for your salespeople to use in researching their business leads. Please allow me to highlight those that would be relevant to almost any sales team.

Just Sell – Sign up to receive detailed information on at least 50 companies that have experienced a major event in the last 5 business days which will lead to future growth… delivered straight to your email each Monday. Their website has tons of resources for you to use, newsletters, quotes, articles and a job board.

The Money Tree – It is a service of PricewaterhouseCoopers and is updated every day. It’s the only industry publication that tracks and researches private equity deals for the entire venture capital market. The weekly newsletter and daily web updates give you in-depth news on industry trends, companies seeking investors, participating firms, deal conditions and more.

Dow Jones Venture Capital – Tech, Life Sciences, HealthCare, Dow Jones Venture Capital tracks it and reports on it.

Google Alerts – These email updates delivered to your email address once a day are based on information you tell Google to watch for.

Again, I like to try and stay aware of the millions of resources available to candidates – some are good some are not. But I did find these few to be well worth the time for your team’s prospecting efforts.

Sales Traits Series – Realistic Personal Goal Setting

This week’s sales traits comes with an anecdote. At a previous company, I worked with gentlemen who ran their own part of the business and had responsibility for their own forecasts. I remember submitting my forecast for the upcoming – it was a reasonable number. The 2 other business segment managers submitted astronomically-high forecasts. I took much heat for my forecast since it was much less than the other 2 managers.

At the end of the year, I finished at 90% of my forecast. One of the business managers finished at 25% of his forecast. The other finished at 5% of his forecast. Honestly, it was that bad. Ever since that year, I have held the following trait in high regard.

Realistic Personal Goal Setting
The ability to set goals for one’s self that can be achieved using available resources and operating within a projected timeframe. This trait deals with a person’s ability to accurately evaluate their own strengths and weaknesses and to use this information to set achievable goals for themselves.

A salesperson with strength in this trait can clearly judge their own individual strengths and weaknesses. They are able to weigh those against the task at hand and set realistic/attainable goals to pursue.

A weakness in this area indicates a salesperson who may not have enough confidence, or understanding, of his/her own abilities to set goals where they should be. He or she may not have an accurate picture of what their own capabilities are which leads to setting their own goals either unrealistically high or low.

Tips for Effective Listening

If you have been in sales for any length of time you have probably heard something to this effect – “If you’re talking, you’re not selling”. I came across an article at Salesopedia that provides 10 tips for effective listening. Now the article is not written directly for salespeople, but there are some great points that are good reminders we can apply to our everyday sales life.

Face the speaker. Sit up straight or lean forward slightly to show your attentiveness through body language.

Focus solely on what the speaker is saying. Try not to think about what you are going to say next, if you do, you may not hear a very important piece of information that could help you win the sale.

Minimize internal distractions. If your own thoughts keep horning in, simply let them go and continuously re-focus your attention on the speaker. Resist the urge to jump in, let the speaker tell you in their words.

Keep an open mind. Wait until the speaker is finished before deciding what to do or ask next.

Avoid letting the speaker know how you handled a similar situation. Don’t interrupt them to solve an issue because you will be making assumptions about what the speaker is truly thinking.

And . . .

Engage yourself. Ask questions for clarification, but, once again, wait until the speaker has finished. That way, you won’t interrupt their train of thought. Be prepared to ask several clarifying questions to get to the full issue, problem, cause, etc. of what they are experiencing.

This Post Will Self Destruct In…

Now this seems like a good idea – from Inc.com’s Secure Your E-mail, Mission Impossible Style:

BigString, which provides free, large-storage, Web-based e-mail accounts, allows users to send recallable, changeable, erasable, non-printable and self-destructing e-mails. E-mail senders can also track who reads an email and can control the number of times a message is read or forwarded. E-mail senders can set a time or date for e-mails to self-destruct and can create emails that can not be printed, saved, or forwarded by the recipient.

Clever. You knew it was just a matter of time before this level of security became real. Of course, it comes at a price. There are some emails that have to be forwarded. Imagine receiving some flame-mail that could not be shared with others.