This is a little off the curve, but it’s Friday and I thought it was interesting.  From a MyeVideo blog post:

Color psychology, apart from studying physiological reactions to colors, also studies the cultural aspect of color use – the traditional deep-seated patterns in people’s minds that differ across the globe. Thanks to symbolism and psychology, we can target specific audiences that a certain product is meant for, thus achieving more meaningful sales results.

So the money question is what do the color represent?  Here they are:

Red – excitement, strength, passion, speed, danger

Blue – trust, belonging, freshness

Yellow – warmth, happiness, joy, cowardice

Orange – playfulness, warmth, liveliness

Green – nature, freshness, growth, abundance

Purple – classiness, spirituality, dignity

Pink – gentleness, kindness, safeness

Gold – prestige, luxury

Silver – prestige, coldness

White – moral purity, holiness, innocence, youth, gentleness

Black – sophistication, elegance, mystery

Posted By Derrick Moe | Communication | | Comments Off on The Psychology Of Color