October 11, 2011
A Shorter Presentation
Here is a great, short article from Selling Power about an ad agency’s sales call with Steve Jobs at Apple. A taste of the setup:
When Steel and his two partners arrived at Apple, they were met by two senior members of Apple’s marketing department-employees Jobs had inherited from the former CEO. "Steve’s running late," announced one of the executives. "We’ll get you up-to-speed while we’re waiting." And they ushered Steel’s group into a darkened conference room.
They droned on for 2 hours as you will read. The saving point in the article is the second Steve Jobs entered the meeting. You’ll have to read it to see the marked change in the meeting/discussion. There is a good lesson about brevity that should resonate with all salespeople.
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