June 10, 2009
Write It Don’t Hide It
There seems to be some ethereal ad writing of late that I am not certain I understand. I read a sales manager ad this morning that was written by a recruiting company for their client. Here is the “Job Requirements” section:
All sales will be direct at this time.
What? I have no idea what that means in context of the requirements. The simple, best approach to writing sales ads is to use descriptive language that allows the reader to see themselves in the position. Our goal is always to write ads that make the right candidate know that we are describing their abilities.
This ad falls far short of that approach.
