June 20, 2008
Employment Branding
We work under a premise that my father is fond of saying, “They typically don’t need longer to say yes.” This is a truth of life that plays out time and again. There is one group of people that truly understands this principle…candidates. If they do not receive any feedback for a disproportionate period of time, they (properly) assume they were not a fit.
What I don’t understand is why recruiters and hiring managers simply don’t tell the candidate they are not a fit. I have read many articles that discuss employment branding. In a simple vein, it seems obvious to me that one of the best branding approaches is to be candid and timely with all candidates.
We have a couple of customers who interview candidates and then place them in a black hole. They tell the candidate they are interested in going to the next step but then they place the candidate in a black hole. No update, no plan, no contact.
As hiring migrates to a networking-based channel, this black hole approach will brand companies in a bad light. That is the power of a network – news travels through it quickly. The better approach will be to simply inform the candidate of their status, even if it is a no.