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Archive for January 17th, 2008

The Perfect Stall

Our local Pioneer Press offers an article about HD radio which intrigues me.  There are some interesting developments in the technology.  One of them is this:

More important, the radios have an iTunes tagging feature, developed with Apple’s help and being tested in the San Francisco Bay area. This means users can press a button to tag songs they like, save that information to their docked iPods, and later transfer this info to their iTunes software on their computers.

They then can buy the songs on Apple’s music store.

That is a fantastic idea.  However, I truly enjoyed this perfect stall that comes later in the article:

“We’re definitely taking a hard look at (this technology), but no commitment yet,” Nycklemoe said. “It’s so new.”

We’re definitely taking a hard look at it.  Many a salesperson has fallen for that line that appears to imply much but says little.  True confession – in my years as a green salesperson, I suckered for that line many times.  Perhaps that is why I am hypersensitive towards it today!

Use Anti-Bonding When Hiring Salespeople

Here is an interesting article from Columbia Business Times titled The Mysteries Of Hiring Salespeople Unlocked.  Good title.  The short article has some excellent advice and some marginal suggestions.  From the excellent column (emphasis mine):

3. Unlearn your present interviewing system. First, throw away the hiring profile assessment you are using now (are you using one?), and instead find one that measures sales skills, adversity, toughness and, most important, whether this applicant will sell for you in your industry. Second, remember this applicant was someone else’s salesperson. Salespeople who “turn over” get good at giving you answers you like to hear. Third, instead of using your natural bonding skills, try “anti-bonding”—making the applicant work extra hard to bond with you. After all, isn’t that what your prospects will do? You want stronger salespeople? Become a stronger interviewer and “unlearn” what you did yesterday.

Exactly.  We use this exact approach when phone screening sales candidates and it is most effective.  Prospecting is difficult and the prospect typically doesn’t answer the phone and say, “Thank goodness you called me.  How much is it and who do I make the check out to?”

If you have ever cold called, you know that the prospects tend to be standoffish, unhelpful and terse.  A strong salesperson has to break through that wall.

So why do so many interviewers gush with enthusiasm, help the candidate with their responses and try to establish rapport themselves?  The better approach is to take an “anti-bonding” position initially and observe the salesperson in action.  The strong ones clearly stand out at this stage.  Make them work a bit, don’t be effusive and observe how easily you can smoke out the pretenders.

Cue Up For Dinner

I’m not British so waiting is not my specialty.  This factoid is from the JustSell.com daily newsletter:

According to the National Restaurant Association, the average consumer is willing
to wait 23 minutes for a table for dinner. That number rises slightly to 31 minutes if it’s
a weekend.

If you replace minutes with seconds, you will know my threshold for waiting at a restaurant.  My wife, who will wait 45 minutes to get into a good restaurant, has initiated a behavior modification plan to correct this weakness in me.