The Most Important Tool For Writing Ads

Spell check.  Seriously.  There are few things worse than misspellings in an employment ad.  The image an error creates is difficult to measure, but I am certain it has a sizeable impact. I came across the worst place for a misspelling…the title of the ad: Sales Carreer Opportunity I have squiggly red lines and windows popping open in my blog software trying to correct that word.  Yet someone at the hiring company did not catch this obvious error. The reason this error is so egregious is because the title is often the only description of the position that the jobseekers will see.  It has to be correct (and intriguing enough… Read More

Continue Reading