Spelling Does NOT Matter

Here is a new title from a sales employment ad: Accont Exceutive Honestly, if I could spike my coffee right now I would.  Whatever price this medical company paid for the ad has been wasted before a single click.

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Linguistic Gymnastics

This line is from a sales ad I read this morning: Pre-qualified prospects are provided by <company> (cold leads). Reminds me of President Clinton saying, “It depends on what the meaning of the words ‘is’ is.”  “Pre-qualified prospects” and “cold leads” seems to be a stretch, at least in my mind, to be used in the same sentence.

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Copy-Paste Before Proofing

Proofread your ads – a simple, simple task that seems to be ignored by some companies.  From an ad I read this morning (my editing): A fast growing ______________ is seeking one great sales person to take the Minneapolis/St. Paul market to the next level. Innocuous enough, but when you read through the ad you find this requirement: Organization, computer proficiency, a valid Massachusetts driver’s license and proof of insurance required. That is going to drastically reduce their candidate pool in the Twin Cities.  I wouldn’t recommend writing the entire ad in bold font either, but that seems minor compared to the Massachusetts license requirement.

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