The Philosophical Ad

I’ve been reading through some sales ads and am seeing a trend regarding the introduction.  Many ads are now describing their company in, for lack of a better word, philosophical terms. For instance, this excerpt is from a cell phone company’s ad: Are you ready to join _______ and Live Life in the Now?” “At ______, “NOW” is not a mantra, it’s not a demand and it’s not a time in space. NOW is a fact. It’s a lifestyle. It’s the way we conduct business with each other. And it’s the very essence of the experience we deliver to our customers every single day. We believe in the now. We… Read More

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