This has been a topic of discussion here at Select Metrix several times. So how do you refer to the companies with whom you do business? Kendra Lee, guest author for Jonathan Farrington has this to say. From my perspective a client is a person whose business you have a vested interest in, and for whom you perform as a partner within their business. Not everything you provide is billable. And not every opportunity you are awarded was shopped with the competition for the best price. In contrast, customers are people who you help meet a need. They have a problem. You address the problem. You may invest long hours… Read More
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