Today is the biggest shopping day of the year and Maritz Research has some of the stats to define the day: A recent Maritz® Poll found that one-third of respondents (37 percent) plan to shop on the day after Thanksgiving. In last year’s poll, a similar number (34 percent) said they would shop on Black Friday. In addition, those who plan to shop on Black Friday say they will spend more overall on their holiday purchases – $790 compared to $637 for all shoppers combined. Black Friday also has generational implications with the majority of Gen Y respondents (59 percent), as well as a significant portion of Gen X (46… Read More
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