JustSell.com has a fantastic list of lame buzzwords to avoid when selling (or speaking in general as far as I am concerned). Here is the setup straight from the article:
A buzzword is “an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen.” –Merriam-Webster
Think about it… do statements full of buzzwords communicate anything specific to your prospects and customers? Do you like hearing buzzwords?
Amen. And now for just a partial list of the buzzwords:
-
- benchmark
- best in class
- best practices
- change agent
- core competency
- cross-functional
- dynamic
- empower
- growth initiative
- interface
- metrics
- optimize
- paradigm shift
- partner
- proactive
- streamline
- synergy
- user-friendly
Metrics? Now I am insulted. “Synergy” has got to be the worst one in the list.