$4.50 here in the Twin Cities.  According to this Pioneer Press story:

And if the price hits $4.50 per gallon, more than half of the commuters in the Twin Cities said they’ll be looking at changes in their daily commute.

The survey found commuters are most aggressive about looking for options in Atlanta, Dallas and the Twin Cities. They are slowest in San Francisco.

The gas price is a strong lever in sales recruiting right now, but you have to be prepared to discuss the reimbursement side of the equation.  We have noticed a definitive upclick in the discussion of mileage reimbursement/car allowance.  In fact, this topic is coming up in the first or second phone discussion.

Nationally, some 31 percent of 2,915 respondents indicated they’d be scoping out options once gas hits $4. That can include more flexible working hours, taking mass transit, telecommuting or other changes.

“Other changes” is where we step in.  Working closer to home or from home are important incentives in today’s market.  If your company does not have a remote workforce option, you need to implement one – it is that important for sales.  Second, use this option in your sourcing efforts.  I guarantee this topic is at the forefront of almost every salesperson’s mind.

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