We are in the midst of a snowstorm so Easter and Spring seem oddly out of place against the backdrop of 6″ of snow.  It is amazing how stunningly beautiful snow can look before Christmas and how utterly awful it looks before Easter.  However, the JustSell.com guys provided me with some context to this Easter in their daily email (sorry, no link):

Unless you’re 95 years old, you’ve never celebrated Easter this early.

This year Easter falls on March 23, the earliest the holiday has been celebrated since 1913. Nearly 80% of consumers plan to celebrate this year and will spend $14.44 billion (about $135 each) on food, apparel, gifts, decorations and candy, according to the National Retail Federation.

Easter is the No. 2 top-selling candy holiday, behind only Halloween, according to the National Confectioner’s Association. Candy makers produce 90 million chocolate bunnies each year, and five million marshmallow chicks and bunnies each day during the year to fill Easter baskets.

Early Easter = snow in Minnesota.  Have a joyful Easter from all of us at Select Metrix!

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