Today we wrap up our year-long Sales Traits Series with the final installment. This week’s trait is one that provides us insight into a candidate’s soft skills when relating to a prospect or customer.

Sensitivity To Others
The ability to be sensitive and aware of the feelings of others, but not to allow this awareness to interfere with objective decision making.

A salesperson with strength in this trait will respond to the concerns of others even if they do not relate to the situation at hand.

A weakness in this area is indicative of an inability to identify and relate with others on a personal level. Such a person has a difficult time empathizing with the needs and concerns of those with whom they deal.

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