Hopefully you can see a pattern to the Aptitudes we are defining. We have progressed from Self-Starting Ability to Personal Drive to today’s installment – Persistence. Successful selling requires persistence whether it be calling through a list of names for a transactional sale to tracking a prospect over many months for a complex sale. We can measure this aptitude in salespeople.
Persistence
This is a person’s capacity to stay the course in times of difficulty. It is the ability to remain motivated to accomplish goals in the face of adversity or obstacles.
A salesperson with a strong aptitude in this capacity will be able to remain motivated to achieve success through the support of an inner belief that what they are doing is right and important. There exists a drive to complete the task at hand.
A weak aptitude in this area reveals a salesperson who may have difficulty accomplishing goals in difficult situations or when confronted with unforeseen obstacles.