The Cost Of Underperforming Salespeople

Here’s an interesting little article I stumbled across this morning from titled Get the most out of your sales team.  The premise is simple and accurate – nonproductive salespeople are the bane of any small (or large) business. A nonproductive sales team is among the top common dangers that cause many small businesses to fail. Analyzed studies reveal that a large percentage of small businesses are unsuccessful because of underperforming sales people who bring in, at a minimum, 50 percent less revenue than top performers, according to researcher Dr. John Sullivan, professor of Economics at San Francisco State University. … Studies indicate that a common reason for poor performance… Read More

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