From Selling Power’s How Much to Present to Your Customer: Experience shows that to the human mind there is something peculiarly satisfying about seven pieces of information. Seven questions, seven benefits, seven anything define the optimal attention span for most people, regardless of education or intelligence. Is it coincidental that we talk of the Seven Wonders of the Ancient World, the seven fat years and the seven lean years in the Bible, the seven days of the week, the seven primary notes on the musical scale, and the seven subordinates who represent the ideal span of control for their manager? Did you know that? I didn’t. Further into the article:… Read More
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