I have come across many articles recently that promote selling tips in this recession. One common thread runs through all of them – chase smaller deals. Here is an example from Inc.com – 5 Tips for Selling a Service Now: “The big change for us in 2009 is that we are more flexible on minimum amount of an engagement that we’ll pursue,” says Gay Gaddis, the founder and CEO of T3, an Austin-based advertising and marketing agency that specializes in digital media. In years past, her firm only went after client engagements that were worth between $1.5 million and $2 million. Now, “some larger clients are breaking RFPs into smaller… Read More
Continue ReadingWhat Sells In A Recession
Here is an interesting story from abcnews.com – What Do iPhones and Designer Jeans Have in Common? The answer is found in the subheading – They Keep Selling, Even in Recession. Here is a list from the article in regards to hot-selling products during this recession: The iPhone Designer jeans Wal-Mart and Costco McDonald’s Internet access High-definition TV sets An odd list, wouldn’t you say? The low-price options are logical, the other ones not-so-much. The explanation from the article: “Even in down times,” said Michael Gartenberg, vice president for strategy and analysis at Interpret LLC, “people still have some discretionary income. What happens is that they spend it more carefully.”… Read More
Continue ReadingWhat’s Hot In A Recession
More stories are appearing that address “recession-proof jobs” in response to our slowing economy. Timely titles for sure, but one position is always recession-proof and that is sales; specifically successful sales. Case in point, Job Hunting in a Recession from The Wall Street Journal: Target critical posts. “The safest jobs are the ones selling to or servicing customers,” says Gary Rich, president of Rich Leadership, an executive advisory firm in Pound Ridge, N.Y. “When things get tight, it’s all about who’s going to drive the top line and who’s going to service that.” Less durable jobs are those in human resources, public relations, finance, strategic planning and other nonvital business… Read More
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