Persuasion is a key ability of any successful salespeople. Think of the worst car salesperson or door-to-door salesperson you have encountered and you will know why this ability is so critical to success. CNNMoney.com’s article – How persuasive are you? – interviews an individual who runs the Persuasion Institute who brought up this fine point: Let’s take, for instance, how we handle objections, whether from a customer or some other audience, such as a boss we’re asking for a raise. Early on in life, we learn to perceive objections as opposition, so we get defensive. An unskilled persuader, often without realizing it, will show tension, uneasiness, or irritation when someone… Read More
Continue Reading