How NOT To Open Your Cover Letter

To Whom it may concern: I would like to have a great job without being layed off! Seriously, that is how the cover letter opened. And from the title on another resume: Professional Job-Seeker Not the type of title that inspires a long-term employment relationship.

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Cover Letter of the Month Club

The email covers are like Clark Griswold’s Jelly of the Month Club membership – they are the gift that keeps on giving. Scanning through recent resumes led me to this cover email statement: I currently am the best sale personality i have ever met. However i’m not loving my postion right now. I think this was supposed to be a joke. At least I hope so.

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YouTube Resumes

Posting Your Resume on YouTube To Stand Out From the Competition. First, the gist of the article: …young job hunters are starting to make a video clip part of their job application, sometimes even posting them on sites like Google Inc.’s YouTube… It seemed like this day would be coming. But the author does bring up a good point that crossed my mind: Many employers and third-party recruiters remain wary of the concept of video resumes. Those who oppose it say that turning down candidates for interviews after seeing what they look and sound like on video could leave employers open to discrimination lawsuits. When job candidates send in photos… Read More

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Sales Advancement or Job Hopping?

I just reviewed a sales management resume I received from a gentleman. The resume contains a handful of spelling and grammatical errors which is a concern. But this is what caught my eye, for the past 10 years, he has changed companies every 2 years. This employment pattern is always a red flag for us. Sales is a difficult position to successfully hire as most people know. A main problem is that bad salespeople often use their good rapport-building skills to subtlely, but emotionally, persuade a hiring manager to hire them. We refer to these types as schmoozers. They look like John Wayne in the interview and perform like Elmer… Read More

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Do or Do Not. There Is No Try.

We’re sourcing for an outside sales position in a sunny climate (not here in Minnesota) and had a candidate respond to an ad. He has tremendous industry experience and was good on the phone screen. He was quite inquisitive and asked strong questions about our customer and their market position. He did his due diligence in researching the company which led to his questions. As is our process, we asked him to complete the online assessments as the next step. The candidate paused. He did not complete them. Instead, he decided to research sales assessments and then contacted us to run through his questions on this topic. We answered some… Read More

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Employment Ads – What Not To Do

I just read a detailed employment ad for a sales position that made me cringe. The ad has 34 bullet points describing everything from the company culture to job responsibilities to candidate qualifications. Too much, too long, to detailed. I read it and thought how will they be able to tell if a sales candidate can qualify? Every possible piece of information is in the ad. Then I read the last sentence of the ad: No calls please. Those 3 words should never appear in a sales employment ad.

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Don’t Talk. Write.

I’ve been reading up on articles that are discussing how to use email for prospecting as opposed to the traditional cold call. The process has some merit since email has become so ubiquitous and accessible(BlackBerries, PDA cell phones, etc.). The cold call is an interruption in the prospect’s day no matter what time you reach them. Caller ID tied to voicemail provides a great screening tool for prospects. Email has a unique property to it – people do not view it as an interruption since they can check it at times that are convenient for them. Also, most people still enjoy receiving emails. I know spam is an issue, but… Read More

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Email Cover Letter Advice

BusinessWeek.com with an article written for me – How to Write an E-Mail Cover Letter. If you have read The Hire Sense for some time, you know I have a weakness for poorly-worded cover letters. This quick Q&A article provides a good intro answer: Skip the cover-letter attachment, and turn your e-mail message into a cover letter. A great cover letter shares a bit of your background but mostly talks about the company’s need (for a marketing research manager, an actuary, or whatever) and describes why your experience is perfectly suited to the opportunity. One paragraph is the perfect length. I couldn’t agree more with that advice. However elementary this… Read More

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“Don’t Hire In December”

Wrong. There are many myths regarding December hiring, but we have found it to always be an abundant time for sourcing salespeople. A Recruiter’s View: Five Myths About Holiday Job Hunting discusses the most common myths. A couple specific points from the article: 3. Positions open up in late November or early December because many professionals quit their jobs this time of year. As David Knowles, a senior recruiter with Excel Unlimited, an executive search firm in Houston, says, “The holidays can bring on a time of longing to be closer to family, roots and people. If no bonus is involved, people often will quit Dec. 1, and give two… Read More

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If You’re Talking, You’re Not Selling

We seem to have a theme today regarding underhanded hiring schemes. Now CareerJournal offers this beauty – When They Don’t Hire You, But Steal Your Ideas. Clearly this article focuses on marketing positions, but it does have a sales side to it also. Why in the world would you do this?: While jobless in spring 2004, the Cleveland resident pursued a middle-management position at an Ohio insurer. The concern asked him to create a marketing strategy focused on its independent field agents. He spent about 50 hours drafting a 25-page plan, then presented his detailed proposal to 20 officials over two days.He didn’t get the job. Mr. Gaglione soon found… Read More

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