Part of what I do every day is hunt through the local sales position ads. There are always some ads that contain more words than a doctoral thesis. Posting an internal job description for a sales position is the wrong move.
One aspect of sourcing that we observer is the salesperson’s ability to qualify, in this case, the opportunity. If we post all the information about the position, the salesperson doesn’t have to work to find specific information. I’ve said this before, it is amazing how much you can learn during an initial 10 min. phone screen. An overwritten ad negates this fact to some extent.
One other item we are researching is response rates to ads based on how much information is in the ad. We hope to have more information about this later, but it appears that erring to the “too little” side is better than the “too much” side.