The Downward Spiral To Commoditization

We’re fans of Jeff Thull here at The Hire Sense and his latest article on the only supports our belief.  Anyone who has been in sales longer than a day has seen a sea change in the customer relationship over the past couple of years.  Rapid commoditization is a huge problem even for “unique” solutions. Here is the crux of what is happening (emphasis mine): Seeking competitive differentiation through increasing uniqueness and complexity can be a deadly double-edged sword, especially if building that differentiation exceeds the needs and understanding of your customers.  You and your competition may believe you have a high-value product or service, but if your customers… Read More

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