Here is a new title from a sales employment ad: Accont Exceutive Honestly, if I could spike my coffee right now I would. Whatever price this medical company paid for the ad has been wasted before a single click.
Continue ReadingLinguistic Gymnastics
This line is from a sales ad I read this morning: Pre-qualified prospects are provided by <company> (cold leads). Reminds me of President Clinton saying, “It depends on what the meaning of the words ‘is’ is.” “Pre-qualified prospects” and “cold leads” seems to be a stretch, at least in my mind, to be used in the same sentence.
Continue ReadingCopy-Paste Before Proofing
Proofread your ads – a simple, simple task that seems to be ignored by some companies. From an ad I read this morning (my editing): A fast growing ______________ is seeking one great sales person to take the Minneapolis/St. Paul market to the next level. Innocuous enough, but when you read through the ad you find this requirement: Organization, computer proficiency, a valid Massachusetts driver’s license and proof of insurance required. That is going to drastically reduce their candidate pool in the Twin Cities. I wouldn’t recommend writing the entire ad in bold font either, but that seems minor compared to the Massachusetts license requirement.
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