Supposition – something that is supposed; assumption; hypothesis Think of supposition, in sales parlance, as being synonymous with stereotyping. This is a dangerous approach to sale in that once you start making assumptions, you start derailing your qualifying skills. In most prospect situations, once you stop truly qualifying you are headed towards prospects that are welded on your forecast 90 days out. Eternally. Proposition – the act of offering or suggesting something to be considered, accepted, adopted, or done I suspect you are thinking of value proposition which makes sense. I read an interesting post that turned that term upside down. The author suggested selling to the customer’s value expectations… Read More
Continue ReadingCultural Qualifying
I ran into an old coworker, whom I consider a good friend, at a coffee shop this Friday morning. He is the VP of Sales with 75 or so direct reports. His company is international with a majority of their revenue occurring in Asia. He was telling me about sales training he held for the entire sales team. The focus was on negotiating and, more specifically, how to ask the right questions to qualify the opportunity. The Asian sales reps balked at some of the questions based solely on their approach to qualifying. Let’s just say they prefer to take a more passive, unquestioning approach which leads to prayer rug… Read More
Continue ReadingSilence Kills Deals?
My mouth is still agape after reading this article in the MSP Business Journal – How to close a sales more effectively. The first howler: Anyone involved in sales knows silence can kill deals. If you present your best recommendations to a prospect and stop talking, he might say, “That’s food for thought. Let me think about it. I’ll get back to you.” What? No, not true. The problem the vast majority of salespeople have is the inability to use silence. A pregnant pause is a powerful tool that helps bring forth information. It is important to remember that the person asking the questions is actually the person controlling the… Read More
Continue ReadingInterrogating A Prospect
Questions are the backbone of qualifying any sales opportunity. Yet, many salespeople seem to flounder with this approach and I believe it comes from over coaching/training. Ask this series of questions, use this linguistic trick, turn the tables on them…improper use of these “moves” stands out to every prospect. To that point, here is an excellent excerpt from a recent Eye on Sales article: We’ve all been taught the difference between closed-end and open-ended questions. We’ve been given instructions on when to use which type question. Some trainers have given us formulas; others have given us specific questions to ask. It’s these detailed guidelines that seem to get many sellers… Read More
Continue Reading3 Ways The Brain Handles Info
This article is from Eye on Sales with some key points about how our brains handle information (emphasis mine): It all goes back to how your brain is wired to work. Despite how advanced our technology has become, the brain inside your head is brilliantly primitive. There are really only three ways that our brain handles any information that it receives: If it’s boring or expected, the brain ignores it. If it’s too complex, the brain dramatically summarizes it. If it’s threatening, the brain makes you fight or run. So what you’re saying doesn’t really matter. Especially if the brain in the person listening to you is feeling threatened or… Read More
Continue ReadingThe Money Trap
-Discounting is a hot topic in sales especially in this prolonged, down economy. However, discounting is never the best choice regardless of the situation. Here is a good Eye on Sales article speaking to that point. Here is a good suggestion: The first question I ask anyone who thinks they need to lower their price to close a sale is if they know at least 3 needs the customer has and if they have been able to measure the real value of those needs with the customer. Exactly. The author is speaking to qualifying which is the core of all successful selling. This is why it is of the utmost… Read More
Continue ReadingFunnel Or Sieve?
This Selling Power article title made me laugh – Are You Using a Funnel or a Sieve? I laughed because my son is a hockey goalie so the word “sieve” carries a special horror. That horror is compounded by the fact that we just returned from a hockey tournament in Winnipeg where I expected to hear some rowdy crowds and perhaps a sieve chant towards my son. My fears were unfounded as the Canadians were extremely pleasant. Hockey colloquialisms aside, this article makes many excellent points before turning into an advertisement. This entire graph is valuable: It’s an issue that makes sense from a cost standpoint as well. Karam says… Read More
Continue ReadingPreparation vs. Execution
SellingPower.com’s article – Help for Your Pre-Call Prep – makes a bold statement in the opening sentence: When you get right down to it, sales are won or lost on preparation. I would argue that sales are won or lost on execution. Give me a salesperson who executes flawlessly any day over one who prepares flawlessly. Again, the context is in terms of where deals are lost. Be that as it may, the article has an interesting statistic found in one of the later graphs. At a time when relatively few initial discussions with a client are progressing further into the sales cycle (40 percent of organizations say only 25… Read More
Continue ReadingPersuasion Through Scarcity And Fear Of Loss
I was a psych major in college which seemed to be the perfect preparation for a sales career. I believe it was. To this day I am still intrigued by the psychology of selling which could truly be described as persuasion. That background helps explain why I found this ManageSmarter.com article completely gripping – Mastering the Psychology of Persuasion. You will have to read the entire article to appreciate the depth of it, but let me pull out a couple of points. First one of the set-up questions: • Are left-handed people more prone to some mental illnesses, accidents, or seeking positions of power? And from later in the article:… Read More
Continue ReadingRFI?
Unbelievable. I have been solicited in a disgusting, disturbing manner. Read this (my emphasis): This request for information (RFI) shall not be construed to be a Request For Proposal (RFP) and no agreement/contract will be entered into with/awarded to any vendor based on responses to this RFI, and it shall in no way be considered as authorization by <company> for vendors to undertake any work. Nothing in this RFI shall be construed as a commitment to issue a RFP. Response to this RFI will not create any obligation. Neither <company> nor vendors answering this RFI shall be bound by any aspect of their response to this RFI. RFI? Yes, I live… Read More
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