A Minimalist Job Posting

Here is a sales job posting I clicked on this morning: Regional Account Executive- Minneapolis About the Job       That is it – the rest is a scrollable white page.  It gets better – the hiring company is in computer software.

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Overwritten Ads

I keep an eye on the sales employment ads looking for trends, positions, companies and prospects.  I admit it.  One of the aspects that catches my attention is the sheer length of some of these ads.  It seems apparent that some companies simple publish their internal, HR-drive job descriptions as an employment ad.  Mistake. Ads that incorporate this style read as an onerous task list as opposed to describing the opportunity and, more importantly, describing the ideal salesperson in his or her terms.  The salesperson should read the ad and think to themselves, “Those are my skills, those are my strengths.” Many ads like to list the reporting requirements of… Read More

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