Questions are the backbone of qualifying any sales opportunity. Yet, many salespeople seem to flounder with this approach and I believe it comes from over coaching/training. Ask this series of questions, use this linguistic trick, turn the tables on them…improper use of these “moves” stands out to every prospect. To that point, here is an excellent excerpt from a recent Eye on Sales article: We’ve all been taught the difference between closed-end and open-ended questions. We’ve been given instructions on when to use which type question. Some trainers have given us formulas; others have given us specific questions to ask. It’s these detailed guidelines that seem to get many sellers… Read More
Continue Reading3 Ways The Brain Handles Info
This article is from Eye on Sales with some key points about how our brains handle information (emphasis mine): It all goes back to how your brain is wired to work. Despite how advanced our technology has become, the brain inside your head is brilliantly primitive. There are really only three ways that our brain handles any information that it receives: If it’s boring or expected, the brain ignores it. If it’s too complex, the brain dramatically summarizes it. If it’s threatening, the brain makes you fight or run. So what you’re saying doesn’t really matter. Especially if the brain in the person listening to you is feeling threatened or… Read More
Continue ReadingA Not So Amazing Stat
Just read a resume that boldly stated, “Made over 500 cold calls in 1 year.” One year. In my younger days, I was in sales jobs that required at least 50 cold calls a day so cranking out 500 in a year is…underwhelming.
Continue ReadingSelling Experience
I have been swamped in sourcing activities recently and have decided to push some random thoughts up to the blog. Here they are: -Selling for modern-day monopolies (like utilities) is far different than selling in the highly competitive, cost conscious marketplace. Sales candidates with these backgrounds must be screened for their ability to qualify money. I have found that skill set lacking in these candidates. -Why are candidates turning into stalkers? I realize the job market is still incredibly tight, but I have come across many candidates who simply overdo it. Sense of timing is an aptitude we assess and I am convinced it is more important now then ever.… Read More
Continue ReadingEmotional Decision Making
This excerpt is from the Herman Trend Alert and it highlights a very important fact for all salespeople (emphasis mine): "Loyalty will focus more on emotions than on rational, incentive-based initiatives." According to behavioral economists, economic decision-making is 70 percent emotional and 30 percent rational. Thus, the loyalty programs that touch us emotionally will work the best; those that focus on the emotional side of the decision making process will create connected, passionate, and engaged customers. Expect to see more emotional appeals that involve our families, relationships, those in need, etc. I’m going to breeze right past the “behavioral economists” title (sounds like a great description for a salesperson) and… Read More
Continue ReadingSelling Through Cycles
A thought I had about sales approaches based on economic conditions: Booming Economy – Salespeople should focus their message (value proposition) on efficiency and velocity. Their solution should essentially provide an improvement in productivity. Recessionary Economy – Salespeople should focus their message on reducing waste/improving profits. Their solution should provide a method for getting more out of what the customer has today. Perhaps I am oversimplifying things, but I think this approach has merit.
Continue ReadingHiring Like A Detective
Yes, the title is a bit quirky, but it is true. A significant portion of successful hiring involves being a good detective. I have always taken that approach when helping our customers find the right salesperson for their position. To be a good detective, you need to be a bit skeptical. Sales candidates blow sunshine. Few have ever missed quota, most state their primary weakness is being a workaholic and all have earned everything they have accomplished. Right. In reality, most have missed their sales quota at some point, many have real weaknesses discussing money and handling rejection and most have benefited from somewhere be it marketing, territory, company market… Read More
Continue ReadingThe Social Motivation
I have recently come across the Social motivation when assessing some sales candidates for a couple different customers and now I just heard a sales rep on the radio revealing his motivation. Here is what the salesperson said on the radio: I just met with a company yesterday who was paying almost twice as much to our competitor for the same service. They were getting ripped off and it isn’t right. I don’t deny the nobility of his position, but the reality is that very few services are exactly the same (despite prospect’s claims). A strong salesperson will define their value to the prospect who will make a decision about… Read More
Continue ReadingSales Dumb
This is from the JustSell.com crew – it is a description of things salespeople do to upset prospects. I found it quite comprehensive: They (Ed.-prospects) don’t like it when… we’re pushy we call too much we’re “just checking in” we’re unprepared we’re disrespectful of their time we keep calling if they say they’re not interested we don’t respond fast enough we appear not to understand them, their industry, their situations, and their challenges we don’t work in their interest we don’t listen we don’t know about our own products/ services we’re rude, arrogant, or inattentive we’re vague or unclear they’re made to feel like they’re interrupting us we seem like… Read More
Continue ReadingWhy Sales Forecasts Matter
I’ve noticed in some companies a casualness regarding sales forecasts from their sales team. Heck, I’ve worked for some companies that shared that casualness. Some companies view it as an exercise in Excel gymnastics. Others view it as a coffee klatch activity. One customer of ours had multipliers (<1.0) for certain sales reps since they knew those sales reps’ forecasts were inflated…greatly. Here is a news story about a local company and a significant change to their forecast. The setup: Digital River Inc. shares plunged Monday after the e-commerce services provider announced it will lose its largest customer. Cupertino, Calif.-based Symantec Corp. (NASDAQ: SYMC) notified Digital River on Oct. 9… Read More
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