LOVE this article from SalesHQ – Marketing Buzzword Bingo. The author shares my disdain for marketing buzzwords. The article is simply a list of buzzwords with his definition for each one. Some examples: Reputation management – controlling information flow to that which I want known Lifelong value – guess at how much money we would make out of a fictitious customer who stays with us for life, however long that is. Lifetime value – same guess Out-sourcing – stuff we have given up doing because we thought it was too hard In-sourcing – stuff we outsourced that we lost control over and had to do ourselves again to save costs… Read More
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