Marketing Buzzwords Exposed
LOVE this article from SalesHQ – Marketing Buzzword Bingo. The author shares my disdain for marketing buzzwords. The article is simply a list of buzzwords with his definition for each one.
Some examples:
Reputation management – controlling information flow to that which I want known
Lifelong value – guess at how much money we would make out of a fictitious customer who stays with us for life, however long that is.
Lifetime value – same guess
Out-sourcing – stuff we have given up doing because we thought it was too hard
In-sourcing – stuff we outsourced that we lost control over and had to do ourselves again to save costs
Intrapreneur- one our people who always seems to be full of ideas that won’t fly in our organization
Critically important – important, perhaps critical
There are many more in the article that will make you laugh, sigh or cry.
Posted By Derrick Moe | Communication,Marketing | | Comments(0)
