Proofread your ads – a simple, simple task that seems to be ignored by some companies. From an ad I read this morning (my editing): A fast growing ______________ is seeking one great sales person to take the Minneapolis/St. Paul market to the next level. Innocuous enough, but when you read through the ad you find this requirement: Organization, computer proficiency, a valid Massachusetts driver’s license and proof of insurance required. That is going to drastically reduce their candidate pool in the Twin Cities. I wouldn’t recommend writing the entire ad in bold font either, but that seems minor compared to the Massachusetts license requirement.
Continue ReadingThe Weekend Ad Report
Remember when the Sunday paper was the big employment section? It wasn’t that long ago. I don’t remember posting any job ads on a different day – it was simply call in your ad by the Thursday deadline and approve the proof you received via fax (including the cryptic shorthand used to save space/lines). That whole process is probably foreign to Gen Y…and that’s a good thing. Anyway, I was perusing the postings this weekend and found this title: Sales Represenitive The title simply cannot have errors. None. Period. Also on titles, there is no simpler clue to these pyramid deals than to see a long description for a title.… Read More
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