Interesting article here from RecruitingTrends.com that highlights a speech given recently by Dan Hanyzewski, staffing director from Nike. There is one piece of data that caught my attention immediately: “This is the first time in American history that we’ve had four generations at work at the same time,” Hanyzewski says. How do you communicate an employer brand that will attract such a broad audience? Quite a dilemma, isn’t it? The task of branding your company effectively for 4 different generations is a tremendous undertaking. But the discussion then turns to a critical point (my editing): “One of the most powerful metrics is time,” Hanyzewski says. But, what’s does it mean?… Read More
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