JustSell.com has a fantastic list of lame buzzwords to avoid when selling (or speaking in general as far as I am concerned). Here is the setup straight from the article: A buzzword is “an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen.” –Merriam-Webster Think about it… do statements full of buzzwords communicate anything specific to your prospects and customers? Do you like hearing buzzwords? Amen. And now for just a partial list of the buzzwords: benchmark best in class best practices change agent core competency cross-functional dynamic empower growth initiative interface metrics optimize paradigm shift partner proactive streamline synergy user-friendly Metrics? Now… Read More
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LOVE this article from SalesHQ – Marketing Buzzword Bingo. The author shares my disdain for marketing buzzwords. The article is simply a list of buzzwords with his definition for each one. Some examples: Reputation management – controlling information flow to that which I want known Lifelong value – guess at how much money we would make out of a fictitious customer who stays with us for life, however long that is. Lifetime value – same guess Out-sourcing – stuff we have given up doing because we thought it was too hard In-sourcing – stuff we outsourced that we lost control over and had to do ourselves again to save costs… Read More
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