Proofread your ads – a simple, simple task that seems to be ignored by some companies. From an ad I read this morning (my editing):
A fast growing ______________ is seeking one great sales person to take the Minneapolis/St. Paul market to the next level.
Innocuous enough, but when you read through the ad you find this requirement:
Organization, computer proficiency, a valid Massachusetts driver’s license and proof of insurance required.
That is going to drastically reduce their candidate pool in the Twin Cities. I wouldn’t recommend writing the entire ad in bold font either, but that seems minor compared to the Massachusetts license requirement.