When was the last time you read through a marketing piece concerning a product or service you were considering to purchase? Imagine you are in the market to buy a new vehicle. Do you read through the brochure and accept every statement as objectively true? Or how about attending a trade show and picking up a pamphlet at a booth? Do you consider that information to be an advocate’s view or not?
Most people view this information as propaganda and rightly so. Yet when it comes to resumes, many hiring managers use this embellished “product” sheet as the definitive filter for interviews. That’s a mistake that leads to inconsistent sales hires.
We encounter the allure of the resume even within our customer base. Our process includes a difficult phone screen, online assessment and writing examples. There is much information within those 3 items yet new customers often formulate opinions solely from the resume. Old habits die hard!
Resumes may tell the story for engineers, admin and other positions, but resumes rarely reveal the real salesperson. Live interaction and objective analysis will provide a consistent sales hiring process.