I just read an ad for a position I have never seen advertised before – “Sales Demonstrator.” I was quite skeptical before reading the ad – successful selling pivots on the salesperson’s ability to qualify. There is no more important sales skill set than qualifying. Demonstrating to an unqualified prospect is a fool’s errand.
However, after reading through it, I realized the ad is actually pretty solid. The position is B2C sales so the demonstration part makes more sense (consumer sales tend to involve more emphasis on the demonstration stage of a sale).
Part of the description:
Demonstrators offer water samples to people passing by and try to engage them in conversation about what kind of water they drink and the purifying systems they use. Demonstrators then do a quick demonstration to illustrate the power of our technology.
Again, the ad is fairly strong. We do not work in consumer sales so I am not certain what is standard for this market. However, this ad is well constructed.