A quick note from a well-constructed sales ad I just read. The company is a medical device manufacturer and contained a strong sentence for attracting salespeople:
A strong work ethic is required to meet sales quotas. You will be supported by solid marketing programs, support staff, and innovative products that are designed to continue our growth in the medical device industry.
Anyone who has been in sales more than a day has experienced selling for a company that does not fully support the sales team. I once worked for a large company where I had to pull my own product information, find the right envelope, address it and put the postage on it. Yes, that was the days before the Internet. That task may not seem like much, but I had a 10 state territory and this task consumed 1 hour of my day every day.
Salespeople are fearful of companies that are going to install large quotas on them while not providing the ancillary support that is needed to reach those numbers. This company’s ad implies a significant quota along with the 3 most important items for reaching that quota. An intriguing statement to a strong sales candidate.