Sales is the art of convincing other people to change their behavior. Obviously, this ability relies upon the following sales trait.
Persuading Others
This is the capacity to convince others – to present one’s viewpoint in such a way that it is accepted by others.
A salesperson with strength in this capacity can see and talk from another’s point of view. A person who has the ability to understand other’s objections and concerns and then respond to them effectively.
A weakness in this area indicates a salesperson who is insensitive to others – not knowing what they want to hear. A weakness can also be due to having excessive role confidence and in thinking that the other person needs to hear what they think is important.