I just read a sales ad for an Account Executive that was 85 lines long. The font size was 8pt! The competencies section along covered 16 different topics.
Don’t do this with a sales ad. I realize there are many people who want to be thorough, but this level of detail is extreme overkill. A couple of years ago we wrote an article in our newsletter describing the basic layout for an effective sales ad. We have tweaked the format slightly by adding a “Job Rewards” section to better explain the rewards offered for success in the role. One thing we should have added was don’t write 85 line ads!
To paraphrase Mark Twain, “I’d write you a shorter ad, but I haven’t the time.” Take the time.