A Misguided Sales Ad
From a sales ad for an Account Executive role (emphasis mine):
This person will play a critical roll in the sales process to help educate and market product offering to prospective customers.
No. Please don’t do this. Here is what that one sentence implies - features and benefits selling. That approach to selling should be buried at the bottom of a tar pit with other dinosaurs.
From a post last week - “people don’t want a quarter-inch drill, they want a quarter-inch hole.” In other words, your ad should speak to salespeople who know how to sell solutions. This company would be better served speaking to the salesperson’s ability to qualify a prospect and creatively formulate a solution within a typical prospective deal.
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Posted By Derrick Moe | Employment Ads, Hiring Salespeople, Sales Techniques | |
