This week we turn our attention to another important aptitude for successful selling – Project and Goal Focus. Most sales managers can relate to the issues that surround this particular ability.

Project and Goal Focus
An individual’s ability to maintain their direction in spite of obstacles in their path. It includes their ability to stay on target regardless of circumstance.

A salesperson with strength in this capacity is able to stay on track while involved in a project or opportunity – even if there are unforeseen obstacles that occur during the process. They will tend to ignore the problems and stay on the path even if some event causes the course to be altered. This salesperson will also have the ability to keep a single task from diverting them from overall project goals.

A salesperson with a weakness in this area may tend to be easily swayed from the prescribed course of action. Their focus can change quickly and without much effort. They may require direct supervision in order to stay focused on a particular task or project.

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