The justsell.com guys reference an interesting study that came out last month regarding the Millennial generation (born between 1979 and 2001). I know, I doubt they received much input from the 5 year olds. Anyway, the study indicates some distinct trends amongst the generation just out of college.
Moreover, the poll finds that as Millennials begin to enter the workforce, they not only have high expectations for themselves, but also for their employers. Nearly eight out of ten want to work for a company that cares about how it contributes to society, while more than half would refuse to work for an irresponsible corporation.
Certainly the Enron, Global Crossing, WorldCom scandals have had an impact on these young, idealistic people. It appears that only 28% of the respondents are full-time employees today, but obviously that number will grow.
Millennials Have High Expectations of their Employers (of the 28% who describe themselves as full-time employees.)
- 79% want to work for a company that cares about how it impacts and contributes to society.
- 69 % are aware of their employer’s commitment to social/environmental causes.
- 64% say their company’s social/environmental activities make them feel loyal to that company.
- 56% would refuse to work for an irresponsible corporation.
If you are hiring young workers or recent college grads, you should consider these statistics in your messaging.