MarketingProfs.com puts out an always interesting enewsletter and this week’s edition is no exception. Have You Been Digitally Dissed? starts out as an article about googling yourself since hiring managers are googling you.
…75% of recruiters google candidates, according to a survey by Execunet.
We do. In fact, we posted about this topic back in June.
The article states:
The moral of the story: Google yourself. It’s called self-googling or ego-surfing and you should be doing it regularly.
Here is the point I truly enjoyed – the author, William Arruda, employs this premise in the article:
If you’re looking to advance in your career, you’ll want to proactively manage your online identity to ensure that you have stellar Google results.
A great point for all job seekers. Google is quickly being integrated into standard search activities. The first step for a candidate is to make sure there is no digital dirt floating around in cyberspace regarding them. Arruda’s point is that candidates should take proactive steps to paint their Google results in the best light.
His suggestions:
Five Ways to Positively Impact Your Online Profile
- Review books relevant to your area of thought leadership and post the reviews on amazon.com and barnesandnoble.com.
- Use technorati.com to find blogs relevant to your area of thought leadership and then regularly post comments to the entries.
- Publish an article on a Web site relevant to your area of expertise. As marketers, you must know of Web sites that accept articles from outside authors (hint: you are on one of those Web sites right now.)
- Build your own Web site. The best way to ensure that your online profile says what you want it to say is to speak for yourself.
- Create a blog. A blog is valuable only if you commit to posting regularly (at least once a week), but it is a great way to demonstrate your knowledge of a particular topic and to connect with others who share your interest.
Doesn’t that list read like a basic business marketing plan? Those are all sound suggestions and certainly would have a dramatic impact on a hiring manager’s decision process.