We constantly debate when is the best time to place an employment ad online. Lately we have been receiving mixed signals from other articles, our job board reps and our own experience. There certainly is not a consensus opinion on this topic.
When I was younger, we used to go to beach parties where everyone would bring a liquor, a juice and a fruit. We would throw everyone’s “donation” into a large vat, mix it up and call it a Wapatui. For years I had no idea what that meant, but I think employment ads often resemble a Wapatui. A little of this, something from there and we’ll post it whenever.
No more Wapatui ads. Strong sales candidates are out there, but there is a definite scarcity to ad responses. We run many ads every month and continue to tweak them to see what is working.
We have been posting mainly on Tuesdays for the past few months with decent responses. However, we have read that Sunday is still a strong day for posting. We are running a test this week with 3 different sales ads – first one posted yesterday (Sun.), next one posts today (Mon.) and the last one posts on Tuesday. They are 3 different ads for 3 different sales positions, but they are all relatively similar in ideal candidate experience. It won’t be a controlled scientific experiment, but we will post our results and general impressions later this week or early next week.
Oh, and I did Google Wapatui. The things you learn on the web.